Privacy Policy

Last updated: September 17, 2026

This Privacy Policy explains how Loft Masculino ("we", "us") collects, uses and protects your personal data when you visit loftmasculino.com, buy from us or contact us. Our company details are available in our Legal Notice.

We apply this policy in line with the EU General Data Protection Regulation (GDPR), the UK GDPR and Data Protection Act 2018, applicable U.S. state privacy laws (including the California Consumer Privacy Act, as amended) and, as a company based in Brazil, the Brazilian General Data Protection Law (LGPD).

1. Data we collect

Order and account data: name, email, phone number, billing and shipping addresses, order history.
Payment data: processed directly by our payment providers. We do not store full card numbers.
Communications: messages you send us by email, WhatsApp or our contact form.
Technical and usage data: IP address, device and browser information, pages viewed and similar data collected through cookies and similar technologies.
Marketing preferences: your newsletter subscription and consent choices.

2. How and why we use it

To process, ship and support your orders, returns and warranty claims (performance of a contract);
To comply with tax, accounting and customs obligations (legal obligation);
To prevent fraud, secure our store and improve our website (legitimate interests);
To send marketing emails and use analytics and advertising cookies (consent, where required). You can withdraw consent at any time.

3. Who we share it with

We share personal data only as needed to run our business, with service providers such as: Shopify (our e-commerce platform), our payment providers, DHL and UPS (shipping and customs clearance), email and customer-service tools, website widgets, and advertising and analytics partners such as Meta and Google. Our atelier and customer service team in Brazil also process your data to fulfil your order. We may also disclose data when required by law.

We do not sell your personal data for money. Some advertising cookies may be considered "sharing" for targeted advertising under certain U.S. state laws. You can opt out through our cookie settings or by contacting us.

4. International transfers

We are based in Brazil and our providers may process data in other countries, including the United States. Where required, transfers are protected by appropriate safeguards, such as the European Commission's Standard Contractual Clauses and the UK equivalents.

5. How long we keep it

We keep order records for as long as required by tax, accounting and legal obligations. Other data is kept only as long as needed for the purposes above; marketing data is kept until you unsubscribe or withdraw consent.

6. Your rights

Depending on where you live, you may have the right to access, correct, delete or port your data; to restrict or object to processing; to withdraw consent; and to opt out of targeted advertising. To exercise your rights, email assessoria@loftmasculino.com. We may need to verify your identity. We respond within one month (EU/UK) or within the period required by your local law. We will not discriminate against you for exercising your rights.

If you are in the EU or UK, you also have the right to lodge a complaint with your local data protection authority.

7. Cookies

We use essential cookies to run our store and, with your consent where required, analytics and advertising cookies. You can change your choices at any time through our cookie banner or your browser settings.

8. Security

We use appropriate technical and organizational measures to protect your data. No method of transmission or storage is completely secure.

9. Children

Our store is not directed to children under 16, and we do not knowingly collect their data.

10. Changes

We may update this policy from time to time. The latest version is always published on this page with its update date.

11. Contact

For any privacy question or request, email assessoria@loftmasculino.com.