Imperial Gold: Loft's New Champagne Gold

Not white. Not yellow. Champagne.

Created exclusively by Loft, Imperial Gold is an 18k gold alloy that reveals a unique hue inspired by the sophistication of champagne: light, delicate, and with a subtle glow that transcends traditional gold.

Much like champagne, Imperial Gold evokes timeless elegance. Brighter than yellow gold and warmer than white gold, it establishes itself as a new aesthetic benchmark: rare, elegant, and unmistakable.

Imperial Gold: A Gold for Those Who Seek Balance

Imperial Gold was born to meet a specific desire: that of those who find yellow gold too intense, yet want something warmer, more sophisticated, and more exclusive than white gold. Its champagne hue emerges as a perfect, understated choice with an innovative presence.

The hue of Imperial Gold reveals a rare versatility: in every setting, under different angles of light, its beauty transforms. At times softer, at times more intense, it surprises with unique reflections that make the piece feel ever-renewed, able to captivate on any occasion. 

The Creation Process

To develop Imperial Gold, more than 75 color tests were carried out in our atelier, exploring different proportions until we achieved the perfect hue: light, luminous, and precisely balanced. Every adjustment was guided by the meticulous eye of our designers and precious metals specialists, who sought not only an unprecedented color, but a gold that would reflect the essence of Loft: exclusive and elegant.

The name "Imperial" evokes an ancient heritage: the champagne hue has long been appreciated by royalty throughout history. In crowns, scepters, and ornaments preserved in European museums, you can find details in lighter-toned gold, created to reflect candlelight in imperial halls. Kings and queens sought in this soft glow a distinctive elegance, less ostentatious than intense yellow, yet full of majesty. 

18 Karat

Although it reveals a hue never before seen in jewelry, Imperial Gold retains the purity and nobility of 18-karat gold, ensuring the durability, prestige, and intrinsic value of a piece made of real gold.

With Imperial Gold, Loft ushers in an era in which gold reinvents itself without losing its essence. A rare creation, made for the few, yet destined to become eternal. Because true luxury doesn't follow trends: it creates a legacy.

Explore: Loft's Exclusive Jewelry in 18k Imperial Gold